Starting and growing your YouTube
the channel isn’t an easy task. There is so much information on the internet that if you don’t apply an effective strategy, you might fail to see any results. When starting a YouTube channel, you must have a clear goal in your mind: such as, what do you want to do with the channel? Maybe you are trying to create a bigger brand to better market your existing business, or maybe even your product. Or maybe you are trying to add another stream of income, so you want some extra cash at the end of the month. Maybe you’re even trying to start a career on this platform, and you want to make good money in the future. Whatever your reason for starting is, it has to go beyond the money part. If you’re creating videos exclusively to make a profit, you will very soon give up: YouTube is something that won't become profitable in the first months, or even years, except for some rare cases. You have to build an audience before you start monetizing, and there’s a whole process behind this. So, you have to be willing to create videos and not see any profits in the first period of your YouTube journey. If making videos isn’t something that interests you, YouTube isn't for you, and that's fine. There are many other things that you can do for some extra cash. A YouTube channel is just like a business: the odds of failure are always very great. There are many successful channels, but there are many more unsuccessful ones. This means that you are very likely to fail. In this video, I’m going to show you how to DRASTICALLY reduce the odds of failure when it comes to YouTube. And if you follow me until the end, you’ll learn some very useful tips that will help you reach more people and grow your audience.
Note: all these strategies are organic and do not include any weird “tricks” or “hacks”, these are based on the fundamentals of marketing and of the famous; YouTube algorithm. Who’s this video for? This video applies to you if you're in one of these two situations:
1: You have a YouTube channel
you already have some subscribers and a small audience that follows your content regularly. You interact with your small fan base every time you upload a new video. Your problem is that you seem stuck and can't find a way to reach more people who are interested. This video will show you how to do that.
2: You don't have a YouTube channel
but you plan to start one very soon. You know that to improve your odds of success, you need a strategy, and that's why you're here. You will learn how to get a great start and how to organize your channel so that you can reach many potential subscribers. If you can't relate to either of these situations, this video probably isn't for you. On the other hand, if you feel ready to learn, keep watching and you won't regret it. Here at Practical Wisdom, we hate wasting time so... Get ready to take a lot of notes, because we have so much to share.
1: Decide precisely what content you want to provide
It does not matter if you already have a channel or if you are thinking of starting one, you have to decide once and for all what content you are going to bring to your followers. Many channels on YouTube fail because they are so broad that their creators cannot describe their content. Therefore, you should stop shifting through industries and niches all the time. Maybe you should focus on one thing, and see if it works. Now, you have to experiment and see what works best, but in the long run, if your channel is kind of a jack of all trades, no one will follow. Imagine that you are a professional skydiver. You've been doing this for years, searching for someone who likes skydiving on YouTube:
You would like to watch content about it. You find a small channel that created a video in skydiving and you liked it so much that you decided to check out the creator channel of more skydiving videos. But once you're on their channel, it has nothing to do with skydiving. It has nothing to do with it, there are videos on any topic:
How to cook lobsters, how to win a marathon, travel vlogs, makeup lessons, everything. Will you subscribe to that channel? of course not. The same applies to you. You have to decide what content you want to create and stick with it. If you want to post something different now and then, that's fine, but most of the time you have to stick to your initial idea. How do I make this decision, I know it is not easy, especially if you are like me and interested in many topics. You can experiment and see what works best, but choosing a topic that is less talked about can help you avoid barriers to growth. For example, if you are trying to develop your gaming channel, it will be difficult. On the contrary, if you create videos on how to find cool rocks, you will have more chances of success since there are not many channels that do this. It is always surprising how many people are interested in topics that, at first glance, cannot be successful due to the lack of clear demand. It is very likely that if you love something, there is a large group of people who love the same thing. To choose your topic, you can do something very popular in marketing. Take two areas and combine them to create an interesting new channel, with topics that are rarely grouped. Being original is very important, and it becomes easy when you take two of your passions and combine them in some way. Select your avatar Your content should change according to your target audience. I'm talking about the approach to your videos, everything from the introduction to the way you speak to your audience. In marketing, there is something called an avatar. This is the ideal person you are trying to reach. The avatar represents your goal: who you're trying to reach. Take some time and carefully determine the characteristics of your avatar: everything from age to profession, and from hobbies to financial status. Remember: Clarity is key, and the clearer what you're looking for, the higher the chances of actually finding it.
2: Bring Value Like in a business negotiation
you have to bring something to the table. It might not be the kind of value that is measurable economically, and it could be anything from education to entertainment. If you bring value to people, you give them a reason to follow you. Create content to deliver, and back up your claims with actions. And that’s a good reason to stay away from clickbaity titles and thumbnails. We’re going to talk about thumbnails later in this video. For now, focus on the value that you can deliver. WHY should people follow your channel? Answer that question in every video, and the results will show.
3: Shareable Content There are two main ways to gain followers organically
Shareable content: The type of linkable videos that make people feel part of a group.
Searchable content: The type of content that people are actively searching for in the YouTube search bar. I'll first cover shareable content, then we'll discuss searchable content later in the video. If you can create an 'exclusive' about your channel and forum, people are more likely to share it with others to showcase your 'great new forum'. To do this, you can give a name to your community. Instead of referring to your followers as "subscribers" or "fans," you can refer to them as something related to your channel. For example, if you create content about mountain biking, you could name it “cyclists” or something else that suggests they are more than just subscribers. Another thing you can do to increase shareability is to create content that people will be proud to watch. It should be something people agree with or want to be known about. For example, if you run a channel about writing, you could make a video called “I'm Proud to Be a Writer,” and if other writers agree with what you want to say, they'll share it. Are you with me yet? Hassan. Now let's talk about the other source of viewers.
4: Create Searchable Content
This is also organic and it follows a basic principle. If people are not looking for your videos, they won’t find them. So what’s the solution? Figure out what your targeted audience is looking for and create content that matches What they want. Maybe your audience is looking for answers on how to do something? Then Create a tutorial on that topic. The YouTube algorithm is very powerful, and if you create “HOW” or “WHY” videos you’re more likely to rank higher in the search results. Easily apply this principle to your next uploads, and if you get it right, the algorithm will fall in love with you.
5: Consistency & Quality Consistency
You already know about this one, but still many of you don’t follow this rule. To keep your viewers, you have to be active and continuously interact with your followers. Post regularly, at least once a week. The more you post the better. That’s because people never forget about you and they’re always looking forward to more videos of yours. Quality Consuming content that is low quality is not pleasant. Nobody is going to watch your hiking vlog if it’s all pixelated and we struggle to hear your voice because of the wind. Nowadays we all have the necessary equipment to create decent videos, you are probably using one to watch this video right now. Just take an extra step and always remember that quality is better than quantity, the effort is worth it.
6: Thumbnail, Title, and Thumbnail Description
The thumbnail colors should be great. The text should be large and bold to capture the viewer's attention, and it should accurately describe the content of the video while sparking curiosity. If the thumbnail includes a photo of you, it gives it more context. The goal here is to stand out and give an idea of the outcome of the videos. Also, keep the text in the thumbnail concise. Title The title should be clear about the results people can expect from watching your videos. Why should people watch your video and what should they expect from it?
Take this answer and make it relevant. Also, the algorithm prefers words like "HOW", "WHEN" and "WHY" as well as dates (eg 2020) because the video looks more relevant and up to date. Take for example the title of the video you are watching now, you know what to expect from it and it is algorithm compatible. If you want to know more about this, search for Search Engine Optimization (SEO) techniques. Leave a comment if SEO is a topic that interests you
Hey, we might be making a video about that very soon. Description and tags
Description and tags are the tools you will use
To tell YouTube what your video is about. Make it relevant to your video content and your industry. Don't be too specific, make it general, and remember that most people don't read the description anyway. The better the YouTube algorithm understands your content, the better it can decide when to show it to interested people. So, in short, you have to create two types of content. Perhaps alternating between the two. First, the shareable content that your existing fan base will love. Second, content that people actively search for that is optimized to find them. And that's it! What is your opinion?
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